
We Curate High Value Ad Inventory For Premium Publishers
Duration Media’s Viewability as a Service™ (VaaS™) is designed to increase highly viewable ad inventory and revenue substantially for premium publishers.
Digital media buyers enjoy the benefit of knowing that their ads are being delivered in brand safe, fraud free environments with an average viewability score of over 85%.
Publishers only pay a SaaS fee on sold impressions.

Benefits Of Getting Started With VaaS™
- Increase digital ad revenue by 20-45%
- Publisher's ad server receives 85%+ viewable impressions to be monetized through direct demand or programmatically
- Reduce the opportunity costs of serving bonus impressions to meet viewability KPIs
- Lift viewability scores site-wide and increase eCPMs overall
- Benefit from a top Supply Path in the ecosystem as reported by Google and Jounce Media
- Option of joining Duration Media’s Highly Viewable Marketplace and receive supplemental monetization
VaaS™ Recognized at The Drum Awards 2021
Duration Media is proud to announce that VaaS™ has been recognized as a finalist in two categories at the Drum Digital Advertising Awards, which recognizes the best technology and digital media in advertising.
The categories include:
- Best Overall Technology For Programmatic Trading
- Best Sell Side Innovation

What Our Clients Are Saying About Duration Media
We have utilized Duration Media to increase our bottom-line revenue by taking advantage of their technology and best-in-class market strategy. They provide us with the ability to focus on our business by providing prompt payments, fast resolutions to issues, and continue to bring innovative ideas to help our business grow.
MediaNews Group

Here at Influent we aim to work with and utilise the best demand partners for our publishers, Duration Media have proved to be just that! In a not so competitive niche that is ad refresh, Duration Media have doubled performance metrics we were seeing from another partner across extra ad requests to bought impressions and CPM. Duration Media are now a much valued partner and we absolutely love working with Simon and his team to open up new opportunities for growth and increase yield on the second highly viewable auction. The integration is easy to deploy and we were guided expertly by the team. I highly recommend them to any publisher looking to improve their programmatic performance
- Vik BassiUK Publisher Manager Influent Media

I am a big fan of Duration Media’s marketplace and their executive team. Duration Media has been a valued partner and uniquely, they have under-promised and over delivered since day one. Their technology is light and easy to deploy and we are thrilled with the premium CPM’s and pure incremental revenue they provide to our bottom line. I highly recommend them to any publisher looking to improve their yield with a light operational lift.
Fandom

Duration Media offers an efficient and easy to implement way to increase your viewable ad inventory and increase your page yield. The team are prompt and very helpful, allowing us to scale the solution across multiple sites.
Snack Media
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