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Who We Are
Duration Media is a leading global ad tech company with patented technology and multiple software applications for the digital media industry.
Duration Media is dedicated to establishing a sustainable future with multi-national support of the major “green” initiatives with AdNetZero and the IAB Europe and USA.
Duration Media’s new ad tech product called Sequency™ is a proven solution that actually reduces carbon emissions versus selling offsets.
What We Do

Finally, An Ad Tech That Actually Reduces Carbon Emissions
Our newly launched Sequency™ ad product successfully addresses the advertising industry’s challenge to reduce carbon emissions.
Sequency™ GUARANTEES
every ad impression served will be highly
viewable and will reduce carbon emissions versus selling an offset.
With this latest ad tech product offering, Duration Media has created a unique solution to eliminate the wasteful and multiple cookie syncs, as well as reducing SSP, DSP and DMP calls…the biggest culprits to causing the digital media industry to emit so much carbon.
Join us to establish a more Sustainable Future!

Our VaaS™ – Viewability as a Service™ technology provides web publishers with a world-class solution, enabling them to increase their digital ad inventory and revenue by 20-50%, while at the same time proving to advertisers that their as have been delivered in fraud-free brand safe environments, and are achieving viewability of 85+% with engaged users.
Ask About Our New Video Product
Duration’s #Trending video technology, now in beta testing, will soon be in market and available to publishers seeking incremental topical content and revenue from highly valuable video demand.
and available to publishers seeking incremental
topical content and revenue from highly valuable video demand.
Meet Our Expert Team

Andy Batkin
Chief Executive Officer
As CEO of Duration Media, Mr. Batkin leads a team of seasoned digital media professionals who have, together, built a world class ad tech software company that delivers incremental revenue products for premium publishers worldwide. >

Gary Herman
Chief Revenue Officer
Gary Herman is a network television and digital advertising senior executive with over 25 years of experience. He has expertise in leading the advertising sales departments for startups including Scripps Networks DIY Network, and Fine Living Network. >

Bruce Brandfon
Chief Media Officer
Bruce has broad experience in the media industry including as EVP of WebSpectator, Managing Director of Publicitas, VP Publisher and CRO at Scientific American, Director of Advertising of Newsweek, and senior advertising management roles at Time Inc. >

Andrew Pancer
Chief Financial Officer
Andrew has over 22 years experience in digital publishing and digital advertising. Prior to joining Duration Media, Andrew was the COO of MailOnline, the successful digital platform for the Daily Mail. >

Simon Taylor
Managing Director, EMEA
Simon’s background in the marketing and advertising industry is firmly international, having held senior positions managing operations in Europe, Middle East, North America, and LatAm. >

Mike Hannon
Chief Technology Officer
Mike is a senior executive with over 20 years of professional experience specifically focused within digital advertising and technology. >
Let’s Get Started
Duration Media is dedicated to establishing a sustainable future with multi-national support of the major “green” initiatives with AdNetZero and the IAB Europe and USA. Duration Media’s new ad tech product called Sequency™ is a proven solution that reduces carbon emissions versus selling offsets.
Learn more about how we can best work together.