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Who We Are
The industry leader in providing brand safe, highly viewable premium ad inventory.
Duration Media is a leading global ad tech company with patented technology and multiple software applications for the digital media industry. In four short years Duration has built an innovative suite of products.
What We Do
Unlock The Value Of Viewable Ad Impressions
Ad Exchange, successfully addresses the longstanding challenge
of poor viewability of digital advertising. HVAX™ GUARANTEES
every ad impression available in the exchange will be highly
viewable, in real-time, when the bid is submitted. With this latest product offering, Duration Media has created a unique supply path to the highest quality, highest performing impressions in the industry.
Viewability-as-a-Service
Our VaaS™ – Viewability as a Service™ technology provides web publishers with a world-class solution, enabling them to increase their digital ad inventory and revenue by 20-50%, while at the same time proving to advertisers that their ads have been delivered in fraud-free brand safe environments, and are achieving viewability of 85+% with engaged users.
We recently added dVaaS™ (Demand Viewability as a Service) to the portfolio, an innovation that puts the control of viewability performance directly in the hands of buyers. This innovative technology provides a powerful tool for marketers, advertising agencies and DSPs to achieve even their most ambitious viewability KPIs effectively and efficiently. This disruptive solution promises to
increase ROI for advertisers in every category.
Ask About Our New Video Product
Duration’s #Trending video technology, now in beta testing, will soon be in market and available to publishers seeking incremental topical content and revenue from highly valuable video demand.
Duration’s #Trending video technology, now in beta testing, will
soon be in market and available to publishers seeking incremental
topical content and revenue from highly valuable video demand.
Meet Our Expert Team
Andy Batkin
Chief Executive Officer
As CEO of Duration Media, Mr. Batkin leads a team of seasoned digital media professionals who have, together, built a world class ad tech software company that delivers incremental revenue products for premium publishers worldwide. >
Gary Herman
Chief Revenue Officer
Gary Herman is a network television and digital advertising senior executive with over 25 years of experience. He has expertise in leading the advertising sales departments for startups including Scripps Networks DIY Network, and Fine Living Network. >
Bruce Brandfon
Chief Media Officer
Bruce has broad experience in the media industry including as EVP of WebSpectator, Managing Director of Publicitas, VP Publisher and CRO at Scientific American, Director of Advertising of Newsweek, and senior advertising management roles at Time Inc. >
Andrew Pancer
Chief Financial Officer
Andrew has over 22 years experience in digital publishing and digital advertising. Prior to joining Duration Media, Andrew was the COO of MailOnline, the successful digital platform for the Daily Mail. >
Simon Taylor
Managing Director, EMEA
Simon’s background in the marketing and advertising industry is firmly international, having held senior positions managing operations in Europe, Middle East, North America, and LatAm. >
Mike Hannon
Chief Technology Officer
Mike is a senior executive with over 20 years of professional experience specifically focused within digital advertising and technology. >
Let’s Get Started
Duration Media is an ad tech software company curating only highly viewable ad impressions that benefits both buyers and sellers. Learn more about how we can best work together.