About Duration Media


Who We Are

The industry leader in providing brand safe, highly viewable premium ad inventory.

Duration Media was founded by a group of senior digital advertising executives in May 2018. Our state of the art ad tech software enables premium publishers to increase inventory and revenue by 48.5%, while proving to advertisers that their ads have been viewed by an engaged user, for up to 30 seconds of in-view time in a brand safe, fraud free environment.

Duration Media has a global presence with offices in  New York, London, Los Angeles, Latin American, and Western Europe.,

What We Do

Unlock The Value Of Digital Ad Impressions

There is hidden value of ad impressions that are served below the fold and sold at low eCPM rates. Duration’s technology identifies when these ad units scroll into view during user sessions, and once in view for up to 30 seconds. Duration Media provides incremental demand at premium eCPM’s via a real-time auction for these now viewable ad slots.

Introducing Viewability as a Service™

With a proven track record of increasing high value ad inventory and revenue for premium publishers, Duration Media’s VaaS™ is designed to substantially increase highly viewable ad inventory and revenue for premium publishers. The benefit for buyers is that their ads are delivered in brand safe, fraud free environments receiving an average viewability score of over 85%.

Meet Our Expert Team

Black and white image of Andy Batkin

Andy Batkin

Chief Executive Officer

As CEO of Duration Media, Mr. Batkin leads a team of seasoned digital media professionals who have, together,  built a world class ad tech software company that delivers incremental revenue products for premium publishers worldwide. >

black and white image of Gary Herman

Gary Herman

Chief Revenue Officer

Gary Herman is a network television and digital advertising senior executive with over 25 years of experience. He has expertise in leading the advertising sales departments for startups including Scripps Networks DIY Network, and Fine Living Network. >

Black and white image of Bruce Brandfon

Bruce Brandfon

Chief Media Officer

Bruce has broad experience in the media industry including as EVP of WebSpectator, Managing Director of Publicitas, VP Publisher and CRO at Scientific American, Director of Advertising of Newsweek, and senior advertising management roles at Time Inc. >

Black and white image of Andrew Pancer

Andrew Pancer

Chief Financial Officer

Andrew has over 22 years experience in digital publishing and digital advertising. Prior to joining Duration Media, Andrew was the COO of MailOnline, the successful digital platform for the Daily Mail. >

Black and white image of Simon Taylor

Simon Taylor

Managing Director, EMEA

Simon’s background in the marketing and advertising industry is firmly international, having held senior positions managing operations in Europe, Middle East, North America, and LatAm. >

Black and white image of Mike Hannon

Mike Hannon

Chief Technology Officer

Mike is a senior executive with over 20 years of professional experience specifically focused within digital advertising and technology. >

Let’s Get Started

Duration Media is an ad tech software company curating only highly viewable ad impressions that benefits both buyers and sellers. Learn more about how we can best work together.