Sustainable Adtech for Advertisers

Powered by SequencyTM

How Sequency™ for Advertisers WorksDirect Buy

Woman at desk

Publisher Controls Ad Refresh

1

Advertiser sets up
direct buy with Sequency™-enabled publisher

2

Advertiser provides up to 4 ad creative tags to publisher

3

Publisher trafficks campaign in ad server (GAM)

5

Advertiser views Sequency™ & creative ad server reporting

4

Sequency™ measures % pixels and time in-view, then calls creatives

What is data waste?

Data waste comes from the massive amount of unnecessary data transfer in digital
advertising that has no impact on user experience or advertiser value
135
69.7
30%
Average number of bid requests per display impression
Average number of cookie syncs per page load
Of ads are never viewed by an end users

How Sequency™ Drives Value for Advertisers

Ikonik Icon


Increased Efficiency

Sequency™ delivers upwards of 50% incremental impressions, creating a pod of highly viewable display ads.

Ikonik Icon

Increased Viewability

Sequency™ increases time in view and viewability for advertisers.

Ikonik Icon

Lower Emissions

Sequency™ reduces data waste by eliminating unnecessary bid requests and cookie syncs, lowering estimated campaign emissions.

Partnership

SeenThis/Sequency™
Road Map  

Ikonik Icon

SeenThis + Sequency™ Strategic Partnership

SeenThis & Sequency™ collaborate to create a pod of highly viewable impressions, with a high impact video ad followed by 3 banner ads.

Easy to Sell In and Execute

Setting up SeenThis streaming video creative with 3 Sequency ™ banners ads is fast, simple and easy.

High Impact / Low Emissions

The combination of SeenThis’ streaming video and Sequency’s ™ elimination of bid requests combine to create the highest-impact& lowest carbon ad solution available

How Sequency™ Drives Value for Publishers

Ikonik Icon

INCREMENTAL INVENTORY

Sequency ™ creates a pod of highly-viewable display ad impressions, increasing inventory by 48%-61%

Ikonik Icon

PUBLISHER REVENUE

Sequency™ creates an incentive for buyers to purchase direct-sold inventory, heping publishers increase revenue

Ikonik Icon

GREEN MEDIA SOLUTIONS

Sequency ™ gives publishers a green media solution for buyers looking to reduce the carbon emissions of their media buys