Sustainable Adtech for Publishers

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How Sequency™ for Publishers Works
Viewable Green PMP

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Publisher Controls Ad Refresh

1

Publisher implements simple set up of Sequency™ in GAM

2

Winning creative is wrapped with Sequency™ framework for signaling realtime viewability

3

Sequency™ viewability metrics are set by
publisher or buyer

5

SSP offers PMP as a unique & low carbon ad
solution

4

Duration Media measures % pixels & time in-view & signals SSP to execute viewable green PMP

Sequency™ for Publishers Direct Demand

Publisher Books Direct Deal as a Campaign in  in GAM

Campaign is Wrapped with Sequency™ Framework for Signaling Real Time Viewability

Sequency™ Ad Tech KPIs are Set By Buyer.

Duration Media Measures % Pixels & Time in View, Then Signals Ad Server for Delivery of Ads 2,3 & 4

Duration Media Measures % Pixels & Time in View, Then Signals Ad Server for Delivery of Ads 2,3 & 4

Sequency™ for Publishers PMP

Publisher Implements Simple Set Up of Sequency™ in GAM

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Winning Creative is Wrapped with Sequency™ Framework for Signaling Realtime Viewability

SSP Offers PMP as a viewable and green advertising Solution

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Duration Media Measures % Pixels & Time in View, Then Signals SSP to Execute Green PMP

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Sequency™ Ad Tech KPIs are Set By Buyer

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How Sequency™ Drives Value for Publishers

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Incremental inventory

Sequency ™ creates a pod of highly-viewable display ad impressions, increasing inventory by 48%-61%

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Publisher revenue

Sequency™ creates an incentive for buyers to purchase direct-sold inventory, PG and PMPs, helping publishers increase CPMs and revenue.

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Green Media Solutions

Sequency ™ gives publishers a green media solution for buyers looking to reduce the carbon emissions of their media buys 

Sequency ™ for Publishers Use Cases


Direct Demand
‍


Sequency™ creates an incentive for buyers to purchase highly viewable direct-sold inventory


PMP
‍


Sequency™ can be packaged by publishers as a highly viewable “green” PMP


Added Value
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Sequency™ creates a pod of highly viewable impressions that can be used for added value


Green Media Solutions
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Sequency™ gives publishers a “green media” solution for advertisers demanding low carbon ad products

The Sequency™ for Publishers Difference

Current Solutions: Curated Buying Paths

Help buyers curate publishers and tech platforms based on sustainability criteria such as:
‍
  • Reduced Ads.txt
  • Fewer MFA domains
  • Lower hops and integrations  

New Solutions: Curated Impressions

Help publishers curate impressions that require lower data transfer and fewer bid requests and cookie syncs:
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  • Create Incremental Viewable and Green Ad Impressions
  • Use for Direct, PMP or Value Add

SeenThis/Sequency™
Road Map

 

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SeenThis + Sequency™ Strategic Partnership

SeenThis & Sequency™ collaborate to create a pod of highly viewable impressions, with a high impact video ad followed by 3 banner ads.

Easy to Sell In and Execute

Setting up SeenThis streaming video creative with 3 Sequency ™ banners ads is fast, simple and easy.

High Impact / Low Emissions

The combination of SeenThis’ streaming video and Sequency’s ™ elimination of bid requests combine to create the highest-impact& lowest carbon ad solution available