THE HIGHLY VIEWABLE PREMIUM PUBLISHER MARKETPLACE
WHY SHOULD I BUY?
DURATION MEDIA PROVIDES ADVERTISERS WITH ONLY HIGHLY VIEWABLE AD IMPRESSIONS
WHY BUY OUR AD INVENTORY?
- Advertisers benefit from the knowledge that the impressions they purchase will exceed viewability standards established by the MRC and IAB
- Impressions available from Duration Media average 90% viewability as measured by third parties
- The premium publisher domains that make up the Duration Media marketplace have been individually vetted for quality by Duration’s experts as well as being screened by leading cybersecurity company Confiant
- Advertisers enjoy enhanced performance across all of their KPIs for viewability, brand lift and CTR
- Their advertising will appear in brand-safe editorial environments and is guaranteed to be viewable by readers engaged in relevant content
REAL-TIME REPORTING
Duration Media provides ad impressions that average 90% viewability as measured by 3rd Party, MRC Accredited Real-Time Measurement and Reporting.
Duration Media will report that your ads have been In-View, for a minimum of one-second, with a fully engaged user, for up to 30 seconds of view time…….versus the IAB standard of 50% in-view for one-second.
Major Brands Buying Highly Viewable Ads With Duration Media
