Who You Are & Why Transact with HVAX™
You’re an advertiser who wants highly viewable ad impressions with results that positively impact your KPIs and sales. Duration Media provides advertisers with the opportunity to buy ONLY viewable ad impressions from the Duration Media Highly Viewable Ad Exchange. We call it HVAX™.
In addition to HVAX™ Duration Media now enables buyers to use its most innovative ad tech product call dVaaS™ or Demand Viewability as a Service™. Learn More below.
Buy ONLY Highly Viewable Ads
HVAX™ now enables buyers to bid on highly viewable inventory available on Duration Media’s publishing clients’ websites. More than 400 premium domains, 9,000 subdomains+, billions of highly viewable impressions per month
Impressions available from Duration Media average 80+% viewability as measured by third parties.
Quality Publisher Domains
The premium publisher domains that make up HVAX™ have been individually vetted for quality by Duration’s experts. Additionally these publishers are being screened by Confiant to detect fraud and validate content.
Advertisers can benefit substantially from the knowledge that the impressions they purchase will exceed viewability standards established by the MRC and IAB.
The advertising will appear in brand-safe editorial environments and is guaranteed to be viewable by readers engaged in relevant content.
In addition to HVAX™ Duration Media now enables buyers to use its most innovative ad tech product call dVaaS™ or Demand Viewability as a Service™. dVaaS™ places the control of the essential KPI of viewability directly in the hands of the buyer activating real-time intelligence of viewability, right now, versus a prediction based on a 30 day moving average.
Buyers can optimize to the ad units in view NOW, reducing costs, waste and fraud.
In addition buyers can now be in control of the refresh of the ad unit enabling creative development of PODs of multiple brand messages, or sequential messages from the same brand, to the same targeted user.