Publishers

THE HIGHLY VIEWABLE PREMIUM PUBLISHER MARKETPLACE

WHY SHOULD I JOIN?

TWO REASONS!

INCREASE YOUR INVENTORY AND REVENUE

More than 500 premium publisher domains are already enjoying the benefit of increasing their inventory and revenue with Duration Media’s proprietary monetization technology.  Our solution identifies when below the fold impressions scroll into view during engaged user sessions.

Once these impressions qualify as viewable based upon Duration Media’s stringent requirements* we conduct a real-time auction among multiple bidders to sell and serve a replacement impression that is:

1) guaranteed to be viewable

2) sold at CPMs that are 2-4x what the publisher received for the initial impression.

100% of the revenue generated for the publisher is incremental, and once implemented on your sites this solution requires none of your internal resources.

Steps to Getting Started

  1. Meet with Duration Media’s team for a 30 minute introductory session, either in-person or virtually

  2. Sign an IO agreement; no MSA required

  3. Execute the Google Authorization Form

  4. Update the Duration Media ads.txt file to your sites

  5. Put Duration Media’s simple javascript on a test page for 24 hours (via GTM or a 1×1 pixel)

  6. Begin monetization

Our technology solution increases publisher inventory and revenue while you prove to advertisers that their ads have been highly Viewable, for a minimum of one-second, with a fully engaged user, for up to 30 seconds of view time…….versus the IAB standard of 50% in-view for one-second.

Major Brands Buying Highly Viewable Ads With Duration Media

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% OF AVERAGE INCREASE IN INVENTORY AND REVENUE
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% of ADS IN-VIEW for ONE-SECOND OR MORE
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% 0F IMPRESSIONS 30 SEC0NDS OR MORE IN DURATION

HIGHLY VIEWABLE PREMIUM PUBLISHER MARKETPLACE

JOIN US AS WE WORK ON THIS IMPORTANT DIGITAL ADVERTISING INITIATIVE TO PROVIDE BRANDS WITH PREMIUM, BRAND SAFE, AD INVENTORY THAT IS 90% VIEWABLE, FOR A MINIMUM OF ONE SECOND, WITH A FULLY ENGAGED USER, FOR UP TO 30 SECONDS OF VIEW TIME.

Come on Board