Simon became involved in the programmatic advertising space from early on and played a key role in the development of a leading global trading operation.

As a strong advocate of best practices in the industry, he commissioned development of a proprietary data analytics platform designed to provide transparency and quality assurances across the supply chain.

His background working with leading media and marketers around the world and focus on addressing the industries current challenges on viewability, brand safety and fraud perfectly aligns with Duration Media’s mission.